Jerry Greenfield tells how a small icecream parlour become a successful franchise chain through a policy of social and environmental activism.

The Timberland CEO, Jeffrey Swartz, talks about how his company pioneered profitable green business practices.  

Since the days after his graduation from the Georgia Institute of Technology as an industrial engineer, Ray Anderson has applied his entrepreneurial spirit to building one of the world’s largest interior furnishings companies. After founding the Interface carpet company in 1973, Ray and his company revolutionized the commercial floorcovering industry by producing America’s first free-lay carpet tiles. Now, Ray has embarked on a mission to “be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so, to … Continue Reading →

See how a small business like a bakery can succeed by focusing on the environmental impact of its business and products.  

A Chicago laundromat shows how solar technology can be successfully applied in a small business – even in a cold and cloudy climate.  

In September 2006, Charlie Rose recorded a video of a conversation with entrepreneur Sir Richard Branson, Chairman and CEO of the Virgin Group and venture capitalist Vinod Khosla about their global environmental initiatives, the threat of global warming, and the potential of green technology. They also discuss Branson’s $3 billion commitment to fund research in alternative energy sources. The 27 minute video is well worth watching.