business models

Google’s energy subsidiary has signed a 20-year power purchase agreement with NextEra Energy.

Google will begin buying 114 megawatts of electricity from an Iowa wind farm later this year. Google intends to sell this energy on wholesale markets, and simultaneously buy energy where they need it.

By buying the wind energy directly, Google has created a giant hedge against both rising energy prices and the future cost of compliance with emissions reduction mandates

The company also pointed out that "our deal has a greater impact on the renewable industry than simply buying RECs from third parties; our long-term commitment directly frees up capital for the developer to build more wind projects … Through the long term purchase of renewable energy at a predetermined price, we’re partially protecting ourselves against future increases in power prices. This is a case where buying green makes business sense.".

18   May    08

Idea:


 

FreeGreen is an American architecture and engineering company which is offering its house plans - with full construction specifications normally costing thousands of dollars - for free (See www.freegreen.com). The environmentally friendly design come with suggestions for particular products which meet FreeGreen’s specifications. Of course, clients can choose any products they like but the company’s revenue comes from advertisers paying for these product placements.

14   May    08

Background:


 

The success of Wikipedia has brought the notion of commons to public attention. Commons are not new but were a dominant part of most economic systems prior to the Industrial Revolution.

In England, for example, the people of a village would have an area of common land which they could all use for grazing cattle, collecting fruit, gathering firewood and so on. This system was brought to an end between 1760 and 1820 by the “enclosure” of village common land. The result, whether as a deliberate ploy of the capitalists (as Marx claimed) or coincidentally, was to deprive thousands of ordinary “commoners” of a large part of their livlihood - and create a large workforce desperate enough to put up with the atrocious conditions of the factories.


"MandK Industrial Revolution" (public domain)

Click here to read the rest of this entry.

It would be hard not to notice China’s ever-increasing domination of the production of ever-cheaper manufactured good. Many in the West explain this by pointing to China’s pool of cheap labour. This simplistic explanation is mistaken and will lead to missed opportunities as China continues to play an increasingly important part in the global economy.

Shanghai
Shanghai
("Blick auf die Skyline von Pudong" by Yorky ex Wikimedia)

If having cheap labour was the main factor in being able to produce and sell cheap manufactured goods, then counties, such as those in Africa, which have even cheaper labour should be outperforming China; or countries like Mexico and Egypt, with cheap labour and proximity to the major markets in the US and Europe, should be dominant. But, clearly, these countries are not matching China’s performance.

Click here to read the rest of this entry.


 

Renewables News

from Aussie Renewables

 
  • 5% of Victoria’s Electricity To Be Solar
    23 Jul 2010, 10:43 am
    Victorian Premier, John Brumby, has announced a plan to source 5% of Victoria’s electricity from large-scale solar plants by 2020. This would require the generation of approximately 2,500 gigawatt-h. […]
  • Sydney Water Capture Plan
    21 Jul 2010, 10:30 am
    The City of Sydney is seeking tenders to develop a Decentralised Water Master Plan aimed at producing more than 10% of the City’s water supply from local sources. Currently, the inner city imports d. […]
  • Culling Feral Animals to Cut Emissions
    15 Jul 2010, 10:01 am
    According to a study commissioned by The Nature Conservancy and the Pew Environment Group, Australia could cut its greenhouse emissions by 5% by better management of the outback. The study found that. […]
  • More Geothermal Potential in Victoria
    14 Jul 2010, 9:35 am
    A new geothermal heat flow map published by the Victorian government shows that the State has over ten times more geothermal potential than previously estimated. The new heatflow map highlights the st. […]
  • Clean Technology Forecast for Australia to 2050
    12 Jul 2010, 1:01 pm
    Australian Cleantech has released a report titled "Prosperous Sustainability" which forecasts the development of energy technologies in Australia up to 2050. The main findings of the report include: C. […]

 

LINKS





 

SITE MAP